Selling has been the hardest part of building my business.
I’ve never worked in sales, I didn’t come from a family of entrepreneurs and I never studied business in school.
I didn’t grow up with the “entrepreneurial spirit.” I never ran a lemonade stand, I didn’t sell pop out of my locker or start my first business at age 14.
And honestly, I feel like I’m the opposite of all those people who did that. In high school, I was shy and timid and nerdy, not the “sales type” at all.
I never wanted to start a business or go into sales. But I’ve always been obsessed with personal development and healing and somehow ended up with a career where I needed to go out and sell myself. And I’ve always loved singing the praises of my friends but selling myself, that felt terrifying.
So I wanted to share my journey of going from hating sales to loving it. And I’m not even joking when I say I love it now! I’ll share what internal blocks I needed to heal in order to put myself out there authentically, with the genuine desire to help the person in front of me.
Here’s what was blocking me (and might be blocking you too!)
- I Thought Sales Was Icky!
Have you ever had that sales clerk that hovers and won’t let you look and tries to convince you to buy things you don’t even want? Or that random person on the internet that messages you and tries to convince you to buy something?
Here’s a screenshot of my most recent string of sales-y messages:
Annoying right? I think we’ve all had those experiences and I know I was weary to go into sales because I didn’t want to be like that icky gross snake oil salesperson!
HOW TO HEAL:
If this is you, I want you to think of your favourite sales person! Maybe it’s the sales person at that boutique you love who genuinely gives you her honest opinion about whether the shirt looks good or not. Or the friendly barista who asks if you want anything else with your coffee but never pushes or does anything weird when you say no, just keeps being friendly.
Be like that amazing salesperson. In your sales you get to be: authentic, down to earth, not pushing but giving your honest opinion if you think your product or service can genuinely help and to be honest as well if you don’t think it’s the right fit for that person.
One of my coaches, Stacey Boehman, says energy is like BO: people can SMELL IT. If you genuinely want to help, your potential customers and clients will feel that energy. And if you’re desperate and begging them to buy, they’ll feel that energy too…
- I Thought if I had Power, I Would Misuse It
So this one goes a bit deeper. When I was growing up, some of the adults around me, who had power, didn’t use it very well.
Now I’m sure you’re asking – what does that even have to do with sales? Well… everything…Money often represents power and since I saw the misuse of power growing up, I thought it was better to not have it. I thought if I had a lot of power or a lot of money, I’d probably misuse it and hurt people, the way I was hurt by people with power as a kid…
And even though I was saying I wanted my business to succeed, some incredibly young part of me really didn’t think that would be a good idea.
HOW TO HEAL: One thing that helps to heal this to remind yourself what you’ll do with the money (and power) if you get a lot of it. If you have more money, you can hire more people, you can hire a diversity and inclusion expert, you can fund projects that you’re passionate about and you can take good care of myself and the people that you love.
Another thing that could help you is to think about all the times you’ve used your power for good. Sit down with your journal or open up a voice note and record all the times you’ve used your power for good.
And lastly, there’s some healing work you might need to do with the little kid in you who got hurt. If you want to learn more about doing inner child work you can:
Podcast Episode: Your Inner Child Is Sabotaging Your Marketing
- If I’m Successful, People Won’t Like Me…
So sometimes as a kid when I was successful, others would be jealous and get upset. My success wasn’t always celebrated and somewhere deep down in my subconscious, a part of me wanted to self sabotage any sales because sales is the quickest way to success and more visibility.So that young part of me would do anything to sabotage. It would tell me:
It’s more important to work on my branding
- To get my packages perfectly worked out before selling
- I’m bad at sales.
- Tell me to wait to quit my job
And if you have this belief or something similar, the young part of you will be VERY TRICKY!
You’ll think it’s a “logical decision” to not work on selling or to not launch your program yet but really it’s your young part sabotaging.
So if ANY of this is RESONATING with you, I really recommend booking a FREE consultation call with me and we can talk more about what struggles you’re facing and whether Core Energetics is the right fit to overcome them.
Core has been such a big part of my healing journey with sales and building a business that I can’t wait to help others in a similar situation make so much more money from a heart-centred place.
If that’s you, email me at firstname.lastname@example.org and we’ll set up a time to chat!
And also feel free to email me with any questions you might have from what I’ve shared.
I hope you’re taking the best possible care of you and of your beautiful business.